After serving pretzels and hot coffee to hundreds of thousands of people on the streets of New York City, it was decided to work on a concept which would be viable for mall food courts, in-line stores and kiosks. The time was right, people were starting to ask for healthier drink options besides diet sodas. Sipping on Keefer (a traditional yogurt drink made with sugar and water) mixed with mangoes the vision was clear. The idea was born to sell hand rolled soft pretzels and fresh fruit smoothies made with non fat yogurt. We also decided to add to our healthy lineup an ice cream brand which was a premium, so Edy's Ice cream and non-fat yogurt were added. And the rest, as they say, is history.